The University Libraries seeks a creative Director of Annual Giving to join the successful and dynamic Office of Library Development. The Office of Library Development is responsible for establishing the strategic direction and tactical implementation of all activities in support of fundraising for the University Libraries. This includes major, principal, annual, planned, and institutional giving, as well as prospect and donor events, gift reporting, gift acknowledgement, stewardship, donor relations, and development communications. In addition, the Office of Library Development manages the activities of the Friends of the Library Board of Directors.
In this newly conceived position, the Director of Annual Giving will lead the University Libraries’ Friends of the Library annual giving program, which includes multi-channel solicitations with an acute focus on digital fundraising. The Director of Annual Giving will serve as a frontline fundraiser with a personal portfolio to identify, cultivate, and solicit leadership gifts of $1,000 – $50,000. This role emerges at an exciting time for the University Libraries as the University of North Carolina at Chapel Hill wraps up a campus-wide Campaign for Carolina and the Libraries craft plans for a University Libraries Centennial Celebration in 2029. The Director of Annual Giving will play a pivotal role in helping to establish major fundraising initiatives around the Libraries’ Centennial Celebration as well as other special fundraising needs within the Office of Library Development.
Reporting to the Executive Director of Library Development, the Director of Annual Giving will develop new strategies to help diversify and expand the Friends of the Library donor base, and strengthen relationships with Library donors, staff, and volunteers. The Director of Annual Giving will develop and maintain an active pipeline of qualified prospects, research and analyze data and trends, and prepare reports for the Office of Library Development and Library Administration.
Create and lead a comprehensive plan for the University Libraries annual giving program
Develop a strategy for renewed annual giving levels for the Friends of the Library, working with team to implement stewardship
Develop and implement efficient processes and tools to work collaboratively with Library Communications and the University Development Offices of Annual Giving and Prospect Management and Analytics
Manage the annual fund budget; develop and monitor operational reporting for Annual Giving
Serve as staff liaison to at least one Friends of the Library Board committee
Frontline Fundraising (50%)
Maintain an active portfolio of 100 annual giving prospects
Identify, cultivate, solicit, and steward gifts of $1,000 – $50,000 to meet Annual Fund goals and key performance metrics
Establish relationships with donors through phone calls, correspondence, participation in events, and in person meetings
Respond to donor inquiries, including providing information about giving opportunities, to establish strong relationships built on timely response, accuracy, and respect
Solicitations, Marketing, and Outreach (25%)
Plan, design, organize and implement all aspects of annual fund solicitations via electronic, print and web-based platforms, especially with a new focus on digital fundraising
Collaborate with the Library communications team to develop fundraising appeals, marketing collateral, and stories for Library newsletters and magazines
Develop new outreach strategies to expand the Friends of the Library donor base, including former student Library employees (as alumni), parents, and GiveUNC
Donor Discovery and Record Management (10%)
Research and analyze data and trends for annual giving, to identify prospects and build a robust donor pipeline
Enhance new donor acquisition efforts
Help generate and prioritize prospect lists for Library initiatives and frontline fundraisers, including donor diversity
Maintain up-to-date and detailed records of all donor interactions and related activities in DAVIE, the University’s alumni, and development information management database
Relevant post-Baccalaureate degree required (or foreign degree equivalent) with three years or greater of related professional experience; for candidates demonstrating comparable professional backgrounds, will accept a relevant Bachelor’s degree (or foreign degree equivalent) and five years or greater of relevant experience in substitution
Three years successful annual giving and/or transferrable experience
Demonstrated understanding of basic principles and techniques of fundraising, including strategy and analysis, communications, data management, solicitations in various forms (direct mail, electronic, social media, by phone, and in person), and donor research
Exceptional written and oral communications skills
Ability to multi-task, work independently, and meet deadlines in a dynamic, collaborative work environment
Robust inter-personal relationship skills, including demonstrated effective interactions with a variety of constituents including donors, alumni, faculty, staff, and volunteers
Customer Relationship Management (CRM) software or fundraising databases experience
Ability to conduct local and regional travel as well as evening and occasional weekend work
Five years of successful annual giving and/or transferrable experience
Experience with academic library fundraising and development
Familiarity with the University of North Carolina at Chapel Hill’s DAVIE (Database for Advancing our Vision of Institutional Excellence) Customer Relationship Management (CRM) system
The University and The Libraries
The University of North Carolina at Chapel Hill was the first public university in the nation. UNC Chapel Hill now has an enrollment of approximately 30,000 students, employs more than 4,000 members of the faculty, and 9,000 staff, and boasts more than 350,000 living alumni in 50 states and 147 countries.
The University Libraries aspires to set the standard for public university research libraries in the digital age. As one of the premier libraries in the South, we are an essential partner in the research, education, clinical care, and public service missions of UNC-Chapel Hill. The library system includes 10 on-campus Libraries, with nearly 10 million volumes, rich archival collections, and a growing investment in digital collections. We are creating a community that is inclusive, open, and equitable for all. The University Libraries’ Reckoning Initiative uses equity, inclusion, and social justice as a lens for all our work. Our Sustainable Scholarship Initiative seeks to transform scholarly publishing and democratize access to scholarship for the public good. The University Libraries is committed to increasing the diversity of its staff and welcomes applications from candidates who bring additional dimensions to our mission and work. We strive to create an environment of respect and collaboration where vision and innovation can flourish.
The Triangle region is one of the most desirable places to live and work in North America and offers its residents a wide array of recreational, cultural, and intellectual activities. The mountains or the seashore are less than half day’s drive from Chapel Hill.
To apply for this job please visit unc.peopleadmin.com.