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Oct 23, 2024 - 2:00 pm ET/1:00 pm CT

Enhancing Outreach, Marketing, and Engagement Through Empathic Design

Summary The book Empathy-Driven Marketing for Libraries https://alastore.ala.org/content/empathy-design-empathy-driven-marketing-libraries offers step-by-step strategies for understanding why people visit the library and tailoring your marketing with personalization that resonates with users on a deeper level. It provides real-world solutions for understanding your target audience through empathy and demonstrates how to gather and use data to develop messages and […]