Association of Southeastern Research Libraries

Maps are more than tools for navigation. They are stories that reflect their creators’ era, perspectives, priorities, and biases. Maps shape how we think about space and distance. They define boundaries, set expectations, and frame our understanding of the world. Maps influence how we see ourselves and each other.  The maps in this exhibit are from the University of Florida (UF) George A. Smathers Libraries. They are only some of the stories of the Sunshine State. As you explore these maps, consider how they shape your understanding of the state and how they have affected Floridians’ sense of place and belonging.

The John W. Hartman Center for Sales, Advertising & Marketing History acquires, preserves, and promotes materials that document the history of the advertising, marketing, and sales industries, as well as the consumer movement.  The center, housed at the David M. Rubenstein Rare Book & Manuscript Library, makes these materials available to a diverse group of researchers from around the world.   The Hartman Center collections include advertising agency records, items from advertising collectors, archives from Consumer Reports, Direct Marketing materials, outdoor advertising content, professional papers from industry leaders, sales literature, tobacco advertising & ephemera, and items from numerous trade associations.  See https://library.duke.edu/rubenstein/hartman/about for more details.