ASERL Virtual Reference Membership Survey Executive Summary
(Preliminary Results)

In December 2001, the Association of Southeastern Research Libraries surveyed its membership to determine their current virtual reference practices, needs, and interests.

Response rate: 73% (32 responses from 44 members)

All 32 respondents currently provide some kind of virtual reference service:
47%— chat-based reference and email
3%— email only.  Of these users:
35%— plan to introduce chat-based services within six months of survey date
17%—  plan to introduce chat-base services within one year of survey date
7 respondents have no plans to launch this service, or gave no timelines

Names for the  service
  “Ask A Librarian”: 43% of all respondents
Other names
Real Time Reference
Ask Zak
AskUs.Now
InfoChat
LiveAssistance
Live Help
Live Ref
RefeXpress

Software used for services (15 respondents)
 LSSI, HumanClick, or LivePerson: 63% of libraries offering chat services
All others: 36%, made up entirely of products used by only one site.

Software under consideration for planned services (17 respondents)
LSSI, HumanClick, LivePerson: 66%
All others: 34%, made up entirely of products considered by at most two sites.
10 respondents not currently offering chat service did not specify products being considered.

Software system life cycle: Of the 15 ASERL libraries offering v-ref services, 9 libraries (60%) consider their current service provider or software to be a short-term solution.  5 libraries selected “other/not sure” in response to this question.

Software costs: ASERL libraries report a wide range of pricing, depending on vendor and service package.  LSSI, the most widely used package, costs $8,000 initially and requires $6,000/year service fees.

Software Features:  when asked about required features for v-ref software, respondents chose as follows.
No use plug-in needed: 75%
Ability to push Web pages: 65%
Price: 65%
Platform independent: 44%
Co-browsing: 41%

Service hours: Of the 15 ASERL institutions providing v-ref services
13 sites (87%) provide service during daytime hours Monday-Friday.
8 sites (53%0 provide some service during weekday evenings after 6pm.
5 sites (33%) provide some service on weekends.
Afternoons appear to be the busiest time of day for most.

Service session lengths: Of the 15 ASERL institutions provide v-ref services
Two sites (13%) reported average session times between 5 – 7 minutes;
Four sites (26%) reported average session times between 8 – 10 minutes;
Three sites (20%) reported average session times between 10 – 15 minutes;
One site reported “widely variable” session times.

E-mail response times:  The survey respondents reported their normal response time to email questions.
28% respond in less than 24 hours
53% respond in 24 hours or “next day”
9% respond in 24-48 hours

Staffing:  The survey asked respondents to estimate FTE staff assigned to answer chat-based reference services.  Most responses included staff trained to handle this task and/or staff who handle this task in rotation.
Of the 2 libraries that reported FTE, the average was .35 FTE.
The 10 libraries that provided staff trained or staff assigned resulted in an average of 19 people who were available to respond to chat questions.

Service to non-affiliates: 29 libraries responded to this question.
24 (80%) reported that they provide v-ref service to non-affiliates
2 sites (7%) reported that they do not provide v-ref service to non-affiliates
3 sites (10%) reported that they may sometimes provide v-ref service to non-affiliates, depending on current workload

Licensed data to non-affiliates: 27 libraries responded to this question.
75% reported that they do not provide information from license data sources to non-affiliates via v-ref services
2 sites (7%) reported that they do provide information from licensed data sources
5 sites (18%) reported “maybe/other” to this question

Funding of v-ref Services: Nearly all respondents provided initial/startup funding for v-ref services from their own budget.  All respondents indicated that they expect to fund ongoing v-ref service costs from their existing budgets.

Reference question sources
78% of reference questions are received in person
13% are received via telephone
7% are received via email
2% are received via chat
1% received by “other”

Consortial v-ref activities
25% of respondents participate or will join CDRS soon.
1 respondent is considering the MCLS 24x7 initiative.
Most (88%) of respondents do not provide v-ref services with consortial arrangements.
7 sites indicated that shared staffing from consortial arrangements would be effective in providing virtual reference services.
4 respondents indicated that sharing subject expertise among consortia partners would benefit v-ref services.
3 sites believed questions that are specific to a particular library make consortial v-ref services ineffective.
1 site indicated that database licensing restrictions would make consortia-provided v-ref services ineffective.

Overall usefulness of v-ref services: when asked if chat-based reference services are worthwhile and cost effective
13 respondents (41%) responded affirmatively
1 respondent (3%of total) responded negatively
18 respondents (56%) did not respond.

 

Overview | Survey Form | Complete Survey Results


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Last Updated:04/28/03